

Joseph Evans, head of tech at Enders Analysis, told Mediatel News Spotify has “good strategic reasons” to increase podcast listening on its service. Spotify has since removed 70 archived episodes of the podcast, and put Covid-19 advisories on certain episodes, but is The Joe Rogan Experience still worth the money for the music streaming giant? It has recently come more into the spotlight as artists like Neil Young, Joni Mitchell and India Arie have withdrawn their music from the streaming platform in protest at the podcast’s alleged Covid misinformation and use of racist language. It was the most listened-to podcast in the US last year with a reported average of 11 million listeners per episode. The Joe Rogan Experience just released episode 1780, having been broadcast since 2009, with multiple episodes dropping each week which can run between 90 minutes and over four hours long. Two Spotify sources told The New York Times Spotify’s deal for The Joe Rogan Experience in May 2020 was worth $200m, when it was previously reported, but never confirmed, to be half that amount. Spotify did not respond to requests for comment.Spotify’s deal with Joe Rogan for exclusive hosting rights to his podcast was reported last week to be double previously thought. He added those remarks did “not represent the values of the company.” Daniel Ek, Spotify’s CEO, addressed the issue in a letter to his employees, apologizing for the “deeply hurtful” remarks and “racially insensitive language” which surfaced from Rogan. The podcaster replied in a nearly six-minute long video admitting the resurfaced video was the “most regretful and shameful thing I’ve ever had to talk about publicly.” Later, 70 episodes of the Joe Rogan Experience were removed from Spotify.

R&B artist India.Arie then shared unearthed footage to social media of Rogan using the n-word repeatedly and making other racist remarks. 30, by adding content advisory warnings to podcast episodes that discussed COVID-19.

Spotify responded in a statement, posted to the company’s website on Jan. In January, 270 medical professionals and scientists wrote to Spotify, raising concerns about COVID-related misinformation on Rogan’s podcast The Joe Rogan Experience. Though Spotify made internal assurances the company would take the issue seriously, it was forced to acknowledge the issue publicly when musicians like Neil Young, Joni Mitchell, and Bruce Springsteen guitarist Nils Lofgren boycotted the streaming service over the same issue shortly thereafter. How Lauren Spencer Smith, GAYLE & Em Beihold Joined Forces for 'Fantasy' Pop-Rock Girl Group
